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Everyday Value with Social

Year
2018
Customers turn to fred’s Pharmacy for low prices on everyday products. How does the brand—operating over 650 stores—stay connected to those customers? By counting on us to manage their social media accounts, one compelling post at a time.

Before we took the reins, fred’s Pharmacy had trouble with consistent messaging across all social channels. Their visuals and voice weren’t clearly defined, which led to low customer engagement. They also weren’t gathering enough data from trackable assets like coupon codes. We identified opportunities that would have a lasting, positive impact on their business goals and brand image.

WHAT WE DID

  • Content & Creative Strategy
  • Creative & Editorial Copywriting
  • Customer Research & Insights
  • Photography, Video, & Motion Graphics
  • Social Listening & Community Engagement
  • Social Media Advertising
  • Social Media Strategy

THE APPROACH

Historically, the brand’s social direction has focused solely on new product and promotions. We didn’t set out to change this—it’s still the core of their business. Instead we looked for new ways to showcase these products. Eye-catching animations and narrative copy played a significant role in that transformation. They were excited by our recommendations to use new ad platforms and technology, like Facebook Canvas and 360-degree videos.

To boost engagement among followers, we brought balance to the messaging mix. Starting with several posts a month, we took straightforward promotions out of the equation. Conversational language, editorial imagery, interactive polls, health insights and more deepened customer connections to the brand.

fred's Pharmacy
It's National Cheeseburger Day. Need we say more?
FredsPharmacy_Social_2
fred's Pharmacy

This March, brackets are up for grabs just like the burgers from your new grill and charcoal. Which team are you rooting for?

Grill and basketball | fred's social post
fred's Pharmacy
It’s official: summer has arrived! What sunny
activity are you most looking forward to?

• Splashing around the pool
• Grilling up family recipes
• Tending to the garden
FredsPharmacy_Social_1
fred's Pharmacy

Avoid a flu fiasco! Vaccines at fred’s are FREE with most insurance, and now just $15 without (reg. $28). Find a pharmacy>

Be a Flue Fighter

Our team created and followed monthly content calendars. That meant knowing what would be trending when and posting accordingly. Unique promotional barcodes that could be easily tracked brought even greater transparency to that data.

FredsPharmacy_Highlight_01

The Results

Engagement across all social channels was boosted, creative became cohesive and strategy more refined. We managed to find the perfect balance between product promotion and meaningful brand stories. Customers couldn’t wait to visit their nearby fred’s Pharmacy location.

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Facebook Reach Increase

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Daily Engaged Facebook User Increase

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Facebook Fan Increase

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