Through close collaboration with ADS, we worked through messaging to arrive at the company’s core value propositions. Sustainability was a key finding, as its long been part of the ADS story despite being downplayed. While many brands have found themselves pandering to the trendiness of sustainable businesses practices, the microsite proves— with indisputable authenticity—that it’s who ADS is and has always been.
Our creative team was thoughtful in how it represented the company’s sustainability pillars across the site experience. This is immediately evident on the home page, which made use of looping video and panning stills to create eye-catching movement while guiding users to Water, Recycling and Community sections. Ever-present was a link to download the most current Sustainability report.
Storytelling, often aided by stats and interactive quiz sections, backed up ethical ponderings with hard data. The company’s mission wasn’t just showcased at a macro-level, either. We captured sustainability efforts from the inside out, dedicating sections to employees, policies and more for a comprehensive look at what it means to be a company rooted in humanity.
The CMS used integrated with ease into the main ADS site experience. It was designed for growth in the way images can be swapped, new case studies added, and future sustainability reports promoted across pages. Perhaps even more outstanding is the first of many moves to highlight where the ADS brand is headed. Though sustainability has long seeped through its legacy, this modern touchpoint ensures it’s not to be overlooked.
"The Mindstream team was able to help us craft a website to capture and accurately portray the importance of sustainability and what ADS does daily to support this important company initiative from vision and strategy to planning and tactics, the Mindstream team is filled with talented, creative individuals to help a company accomplish their goals." - Heather Schreiber | Digital Marketing Manager, Advanced Drainage Systems