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October 28, 2019   |   3 min read

Social Synopsis | What’s New for October

Julie Sablar   |   Director of Social Media

Social media never sleeps. The changes just keep coming. Today’s preferred channels are subject to evolving features, statistics, designs, algorithms, and advertising on a near-constant basis. Even the largest brands and organizations can find it challenging to stay on top of updates capable of impacting their business. We want you to know about the most significant by channel changes that can keep you ahead of the curve as a digital marketer.

Download our Social Synopsis for October 2019.

Tap Into Your Employees’ Superpowers

Building a sense of community is more important than ever—it impacts how your customers feel about your brand, how they interact with it, how you recruit and retain talent, and how you build overall customer loyalty. This month, LinkedIn wants you to tap into your company’s most important assets: employees. They’re helping you do this with the launch of two new updates:

  • Employee Notifications
  • Kudos and Team Moments

Build authenticity by empowering your employees to share company content. Doing so will help create a positive and rewarding environment on LinkedIn for both new and current employees. Updates began rolling out mid-October and are expected to be carried over to all Pages by early 2020.

Targeting Travel

TripAdvisor, the world's largest travel information platform, launched TripAdvisor Connect on Facebook and Instagram. This off-platform media solution is guided by traveler and diner data, enabling advertisers to reach custom audiences beyond TripAdvisor's website and app. 

It’s a major win for advertisers, who can now leverage the @TripAdvisor brand on key social channels like Facebook or Instagram. By using a variety of multimedia creative solutions, they can more effectively build awareness and consideration with consumers likely to love their goods and services. 

Updates for Grabs 

Finally, there are several channel updates to put on your radar.

Have Questions Without Answers?

Email and our award-winning social team will get back to you as soon as possible. It probably goes without saying, but… we love to socialize.

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