Social media never sleeps. The changes just keep coming. Today’s preferred channels are subject to evolving features, statistics, designs, algorithms, and advertising on a near-constant basis. Even the largest brands and organizations can find it challenging to stay on top of updates capable of business impact. We want you to know about the most significant channel-specific changes to keep you ahead of the curve as a digital marketer.
Download our Social Synopsis for August 2020.
Facebook is launching a new paid events option in order to provide another way for businesses to generate direct income amid the COVID-19 crisis. With many businesses and creators bringing their events and services online to connect with existing customers and reach new ones, Facebook now is combining marketing, payment with live video, and paid online events to meet the end-to-end needs of businesses. For those Pages that meet their partner monetization policies, they can now host events on Facebook Live to reach broad audiences and charge directly on Facebook for access to their online events. At launch, Facebook is also not taking a cut of any fees paid—though your attendees will still need to pay a 30% cut to the App Store if they sign up on iOS. Additionally, they are testing paid events with Messenger Rooms for more personal and interactive gatherings.
The rise of DIY is undeniable with over 2 million searches for bathroom remodels on Pinterest over the past year. Kohler wants to know what Pinners expect out of their new bathrooms. The bath and kitchen manufacturer teamed up with Pinterest on Kohler Stylist, a quiz that takes users through five questions to gauge their preferences on design styles, finishes, and installation help. Once Pinners complete the quiz, they will see a Pinterest board tailored to their styles and resource needs. Take the quiz here.
Finally, there are several channel updates to keep on your radar.
Contact us and our award-winning social team will get back to you as soon as possible. It probably goes without saying, but… we love to socialize.