Social media never sleeps. The changes just keep coming. Today’s preferred channels are subject to evolving features, statistics, designs, algorithms, and advertising on a near-constant basis. Even the largest brands and organizations can find it challenging to stay on top of updates capable of impacting their business. We want you to know about the most significant by-channel changes that can keep you ahead of the curve as a digital marketer.
Download our Social Synopsis for November 2019.
Many consumers rely on influencers for their purchasing decisions and influencer marketing is sweeping marketing budgets year after year. Influencer marketing was rooted in authenticity and has begun to blur the lines over the years as more influencers are posting daily. So the FTC has worked for years to stop deceptive ads within influencer marketing and keep it honest for consumers.
To make things easier, they have released a user-friendly guide and videos which go into detail about how advertisers and endorsers can stay on the right side of the law when it comes to disclosing sponsorships to their followers. The new guide, “Disclosures 101 for Social Media Influencers,” provides influencers with tips directly from FTC staff about what triggers the need for a disclosure and offers examples of both effective and ineffective disclosures. Ultimately, they also underscore that the responsibility to make disclosures about endorsements lies with the influencer.
Secret Deodorant, a vocal advocate for women’s and gender equality, announced a month-long celebration in December of women-owned businesses. They are calling on shoppers to support “Women-Owned Wednesdays” by buying from businesses owned and operated by women.
To help holiday shoppers more easily locate women-owned businesses in their towns, Secret is debuting, via its Instagram page, a directory of 100 businesses in 10 major cities across the U.S. With a spotlight on businesses’ names, owners, and social handles, this directory is designed to encourage local community support through increased traffic and sales throughout the holiday season. The brand will also launch a shoppable holiday campaign video, through which viewers can click to shop featured Cincinnati women-owned businesses.
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