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December 10, 2020   |   3 min read

Social Synopsis | What’s New for November

Social media never sleeps. The changes just keep coming. Today’s preferred channels are subject to evolving features, statistics, designs, algorithms and advertising on a near-constant basis. Even the largest brands and organizations can find it challenging to stay on top of updates capable of impacting business. We want you to know about the most significant channel-specific changes to keep you ahead of the curve as a digital marketer.

Download our Social Synopsis for November 2020.

Instagram Expands Guides Content

Instagram is giving all users access to its new 'Guides' content display option, which adds a new way for brands and users to share long-form and themed content on their Instagram profile. You can find Guides on your Profile, and Brands will now be able to add a new tab to profiles in addition to 'Posts,' 'Mentions' and 'IGTV,' which links through to the Guides option. The Guides tab will highlight collections of posts under dedicated topic tiles - giving it a Pinterest like feel. Fans will have the ability to share these Guides across Stories and in Direct Messages.

Additionally, Product Guides may be featured in Instagram Shop, the new shopping destination within the Instagram app, so you can discover new products from people you may not already follow. This opens up a range of new possibilities in presenting and sharing a brand’s products and how-to content.

3 Mindful Movements mobile shots from Instagram of a woman on a yoga mat 

With the expansion to Products, Places and Posts, Instagram’s Guides can now cover more areas. Here's an example of a Places guide:

Example images showing places on Instagram 

Here’s how to create a Guide on your Instagram profile:

  • Head to your Instagram profile and tap on the '+' icon at the top left of screen
  • From the 'Create' menu, select 'Guide'
  • Next, select which type of Guide you want to create--'Places,' 'Products' or 'Posts'
  • From there, select the posts you want to add to your Guide (either yours or content from other users), and put them into your collection
  • You can then add a title and description and change the cover image if you wish

Learn more about this new update here: 
Source: SocialMediaToday

Heineken and Tastemade Decorate the New Spruce

Pinterest has reported an influx of searches on the platform for Christmas present concepts in addition to how-to content. So Heineken USA teamed up with Tastemade and Pinterest on a series of videos to help Pinners make those beer bottles and cans more festive for the holidays.

Six Holiday Hacks videos feature clever ideas and tricks to spruce up bottles and cans of Dos Equis, Heineken and Tecate, including bottle cap ornaments and decorative dips. The videos offer step-by-step instructions to create a variety of holiday decorations. One idea, for instance, suggests creating 3D star ornaments out of used aluminum cans. Among the other ideas are beer bottle vases for floral arrangements, a wreath made of cork and an illuminated beer bottle. The videos also provide tips for meals to enjoy with the different beers. One video showcases the making of a festive taco bar and a bowl with unique toppings, serving ideas and decorative elements.

Watch the videos here:

Six Holiday images together featuring Dos Equis, Heineken and Tecate products 

Updates for Grabs

Finally, there are several channel updates to put on your radar.

Have Questions Without Answers?

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