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March 4, 2020   |   3 min read

Social Synopsis | What’s New for February

Julie Sablar   |   Director of Social Media

Social media never sleeps. The changes just keep coming. Today’s preferred channels are subject to evolving features, statistics, designs, algorithms, and advertising on a near-constant basis. Even the largest brands and organizations can find it challenging to stay on top of updates capable of business impact. We want you to know about the most significant channel-specific changes that can keep you ahead of the curve as a digital marketer.

Download our Social Synopsis for February 2020.


Pinterest Increases Sales and Discoverability For BrandsiPhone with sunglasses image

People use Pinterest when they plan to make a purchase but don’t know what to buy. They start with a rough idea of what they want and use Pinterest to fill in the blanks. As they get closer to a decision, they use shopping features like product Pins and Shop the Look to find exactly what they want. To get Brands connected with the 97% of non-branded top searches, Pinterest is launching a Verified Merchant Program to help Pinners discover and buy from trustworthy brands.

The program will allow retailers on the platform to be verified on both their profile and product pins, which will show product availability and pricing info. Products will become eligible for distribution within the Pinterest shopping experiences, including Shop the Look Pins and related product carousels.

Merchants who add their catalog to Pinterest get a special shop tab on their profile. This makes it easier for Pinners to see what you sell. Additionally, the program will give early access to their conversion insights tool to measure the total sales impact of your paid and organic Pins.

Applications have not opened yet but accounts can sign up to be waitlisted and notified when applications open up. In the meantime, there are several things brands can do while they wait, including uploading their product catalogs, installing the Pinterest Tag, and meeting the merchant guidelines prior to applying.


Pepsi Helps Fans Get Engaged

To engage fans beyond the one-day holiday and tapping into the sustainability and '90s nostalgia trends, Pepsi launched a social media contest, including a video, where one lucky person could win a 1.53 carat diamond ring infused with the recently re-released Crystal Pepsi fans loved in the '90s. The ring was made by boiling down Pepsi’s clear beverage to its most basic carbon form, resulting in a powder. The powder was then added to the process for creating a lab-grown diamond, which requires using a small piece of natural diamond that is placed in carbon under high pressure and temperature.

The contest is running from Valentine’s Day until March 6, with the winner being announced ahead of National Proposal Day on March 20. To enter and gain a chance to say “I do” with the exclusive ring, fans can tweet their creative proposal ideas to @Pepsi with the hashtags #PepsiProposal and #Contest.


Updates for Grabs

Finally, there are several channel updates to put on your radar.


Have Questions Without Answers?

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