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June 21, 2019   |   5 min read

Social Media Creative Specs Cheat Sheet

Social media is predictably unpredictable; what stands true today could very well change tomorrow. It’s the fast-paced, ever-changing nature of social that ultimately makes a social media marketer’s job so exhilarating (and also so challenging). If you work in social media in any capacity, it’s safe to assume you’ve had to Google something like “most recent specs for Facebook static image.” No judgement here. We’ve all done it.

There are many resources out there and finding the one that is current can be a real chore. Lucky for you, we’re here to make the inevitable search for the most up-to-date image and video specs a little bit easier. Lo and behold the ultimate social media image and video size cheat sheet.

Note that another good resource is: Sprout Social: Always Up-to-Date Guide.

Click on a channel from the list below to go directly to the information that you need.

Facebook Spec Sizes

One thing to keep in mind about Facebook is there are so many different kinds of creative formats you can choose from. Make sure you’re able to see a preview of your post or ad before publishing, or QA it once live to ensure everything looks the way you intended. From video to collection ads, Facebook also provides ad specs on their blog. But here are some of the most common sizes to remember.

Cover Photo: 820 x 312 pixels

Profile Photo: 180 x 180 pixels

Static Image: 1,200 x 630 pixels

A shared, static image is a static image post in the news feed.

Facebook Static Image Example

Link Image: 1,200 x 628 pixels

A shared link image is slightly smaller than a shared, link image. Remember this type of post will include meta information.

Link Image Example

Event Image: 1,920 x 1,080 pixels

The event image should be eye-catching and entice users to show interest in your event.

Organic Carousel: 1,080 x 1,080 pixels

Shared Video, Landscape: 1,280 x 720 pixels

  • Video format: .MOV or .MP4 recommended
  • Aspect ratio: 16:9
Video Landscape Example

Shared Video, Portrait: 1,280 x 720 pixels

  • Video format: .MOV or .MP4 recommended
  • Aspect ratio: 9:16*
    *If video includes link, aspect ratio is 16:9. Mobile renders videos to 2:3.

Instagram Specs

Posting the correct size of photos is important across all social channels. However, because Instagram is a visual platform, it’s even more important here.

Profile Photo: 110 x 110 pixels

Remember: Logos must be cropped into a circle and you can’t use PNG when changing photos on desktop.

Photo Size: 1,080 x 1,080 pixels

  • Square or rectangle photos: Make sure to maintain an aspect ratio between 1.91:1 and 4:5 ratio.
  • For portrait (4:5) photos, recommended dimensions are 1080 x 1350 pixels.

Story Highlight Covers: 1,080 x 1,020 pixels

Instagram Story Highlight Example

Instagram Stories: 1,080 x 1,920 pixels

  • Video format: .MOV or .MP4 recommended
  • Aspect ratio: 9:16
  • Max file size: 4GB
  • Max length: 15 seconds
Instagram Story Example

Landscape Video: 600 x 315 pixels

  • Video format: .MOV or .MP4 recommended
  • Aspect ratio: 16:9
  • Max file size: 4GB

Square Video: 600 x 600 pixels

  • Video format: .MOV or .MP4 recommended
  • Aspect ratio: 1:1
  • Max file size: 4GB

Vertical Video: 600 x 750 pixels

  • Video format: .MOV or .MP4 recommended
  • Aspect ratio: 4:5
  • Max file size: 4GB

IGTV: 1,080 x 1,920 pixels

  • Video format: .MP4 required
  • Aspect ratio: 9:16
  • Max file size 4GB
  • Length: 15 seconds to 10 minutes

LinkedIn Specs

The specs below are for LinkedIn Company Pages only. If you’ve enhanced your Company Page with a Careers Page, you will need to refer to LinkedIn for official spec guidelines.

Company Logo Image: 300 x 300 pixels

Company Cover Photo: 1,536 x 768 pixels

LinkedIn Company Cover Example

Shared Link: 1,104 x 736 pixels

LinkedIn Shared Link Example

Shared Photo: 1,104 x 736 pixels

This size works for all LinkedIn photos whether you’re posting a link or not. If you’re not posting a link with the photo, you have a little more wiggle room for the maximum size.

Shared Video

See below for video guidelines. If you’re looking for more information around specs for video ads on LinkedIn, click here.

  • Aspect ratio is 1:2.4 to 2.4:1.
  • Max file size is 5GB.
  • Accepted video formats are .ASF, .AVI, .FLV, .MOV, .MPEG-1, .MPEG-4, .MKV, and .WebM.
  • Video length minimum is 3 seconds, max is 10 minutes.
  • Video max frames 60fps.

Twitter Specs

Remember the dark ages when Twitter used to count photos toward you character count? Thank goodness that’s over! See image guidelines below.

In-Stream Photo: 440 x 220 pixels (2:1 ratio)

  • Minimum to appear expanded 440 x 220 pixels (a 2:1 ratio).
  • Can tweet up to 4 images at one time.
  • Can edit images if tweeting from Twitter iOS or Android app.
  • Maximum to appear expanded 1024 x 512 pixels.
  • Appears in stream collapsed at 506 x 253 pixels on desktop.
  • Maximum file size of 5 MB for photos, and 5 MB for animated GIFs on mobile and 15 MB on web.
Twitter In-Stream Example

Landscape Video: 320 x 180 pixels (256K bitrate), 640 x 360 pixels (768K bitrate) and 1,280 x 720 pixels (2,048K bitrate)

  • Minimum dimensions are 32 x 32.
  • Maximum dimensions are 1,280 x 1,024.
  • Aspect ratios are between 1:2.39 to 2.39:1.
  • Max file size is 512MB.
  • Recommended video formats are .MP4 for web and .MOV for mobile.
  • Video length max is 140 seconds.
  • Video max frames 40fps.

Portrait Video: 240 x 240 pixels (256K bitrate), 480 x 480 pixels (768K bitrate) and 640 x 640 pixels (1,024K bitrate)

  • Minimum dimensions are 32 x 32.
  • Maximum dimensions are 1,280 x 1,024.
  • Aspect ratios are between 1:2.39 to 2.39:1.
  • Max file size is 512MB.
  • Recommended video formats are .MP4 for web and .MOV for mobile.
  • Video length max is 140 seconds.
  • Video max frames 40fps.

There you have it. Your official up-to-date image and video sizing guide for Facebook, Instagram, LinkedIn, and Twitter. If you’re feeling overwhelmed by social media content requirements, contact us. We’re always here to help.

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