The world of retail is like a runaway train these days. Seriously. Customer expectations are in a perpetual state of evolution. Because of this, brands have to be future-focused, too. Successful ones will strive, at no end, to meet these pleas for convenience. Our partners at Big Lots have always looked ahead. As it turns out, now its customers are looking ahead as well.
Buy Online, Pickup In-Store (BOPIS) is no longer a trend for retailers across the country. It’s a necessity that customers look for. But a lot—and we mean a lot—goes into creating a superior BOPIS experience. From managing inventory to communicating with today’s busy buyer, so many things must go right to deliver a service that outwardly has to feel very simple. Our friends at Big Lots trusted our digital agency with the task.
Using an agile workflow, we collaborated closely with in-house teams to learn all we could about the business, its competitors, and the needs of its customers. In six two-week sprints, we collectively built momentum without losing flexibility. For a closer look at the creative and strategic approach, check out the full Big Lots BOPIS case study.
We’re excited to continue working with innovative clients like Big Lots who recognize the value and true business impact of better customer experiences in the same way we do.