No Such Thing as “Traditional” Marketing – Pt. 2

If you read part one of our blog series on the blurring lines of advertising approaches, then you already have a sense that times are indeed a-changin’. What was considered leading-edge not long ago is quickly becoming “traditional” again. There’s an easy answer for why that is: your customer has become more vocal, more savvy and more aware that their loyalty shouldn’t be taken for granted.

3 Trends That Will Define ADA Compliance in 2018

Are you giving all customers the experience they deserve?

Facebook News Feed Changes & The Impact on Social Advertising

Facebook has recently announced major News Feed updates that will further optimize content shared by family and friends over publisher, brand and (less drastically) ad content. Find out how your brand can stay relevant with these latest updates.

No Such Thing as “Traditional” Marketing – Pt. 1

Our New Year’s resolution for 2018 is to stop defining marketing in terms of “traditional” and “digital." Whether you’re a brand, an agency or one of our trusted partners, we think it should be yours, too.

Take Your Data-Driven Marketing to The Next Level in 2018

Data-driven marketing is a fantastic theory, but a difficult practice for most. How can your business turn data into meaningful insights in 2018? Check out our top 3 recommendations for taking your data-driven marketing to the next level in 2018. 

7 SEO Trends to Watch in 2018

Is your resolution to make 2018 the Year of SEO? Here are seven SEO trends that could be game-changers for digital marketers heading into the New Year. 

The Social Media Strategist’s Year in Review: Six Trends of 2017

As you look at your current social media strategy, does it make 2016’s approach feel like a much more distant memory? If so, you’re not alone. 

What the End of Dark Posts on Facebook Means for Your Digital Marketing Strategy

In 2018, Facebook will be doing away with "Dark Posts" in the US market. What does that mean for your digital marketing strategy? We surveyed our developers, designers, and account managers to see what they thought the overarching implications might be. 

Black Friday vs. Cyber Monday: Keyword Trends

Interested in the similarities and differences between Black Friday and Cyber Monday KW searches? We have analyzed the top terms and extracted six key trends.

Four Lockers and a Digital Barcode

Convenience and experience are now more affordable than ever.

Instant, Customized Gift-Giving

Shopping for the holidays can be stressful. Retailers have begun to roll out new digital tools that take the stress out of finding (and returning) gifts during the upcoming holiday season. 

Why The First Mention of Black Friday Came from an Outsider

Black Friday has been on Mindstream’s radar for several weeks now. Most of our bets were riding on Nov. 1 as the date when the retail rush would be unleashed and the deal mentions would start. It turns out, we were wrong...

CX Revisited | How Customer Experience Is Evolving

Our proprietary research looks into the mindset of today's customer and how brands can adapt to these new expectations. 

Why Keyword Rankings Are Poor SEO KPIs

Is your brand measuring organic website success based off keyword rankings? If so, here is why you should stop and how you should be using your ranking metrics.

4 Content Marketing World Tips That We’re Putting to Use This Week

Our CMWorld learnings may have spanned departments and timeframes - but here are some of the first tips we’re putting straight to use 

Google Analytics Gets More Intelligent

A huge step forward for humanizing the process of data analysis that also saves time on common tasks. 

Think User-First for Social Good: Digital Relief for Hurricane Harvey Victims

In Columbus and looking to give to the Hurricane Harvey relief effort? Consider attending the Columbus Agency Ball, an event benefiting victims in Southeast Texas, on September 19th. 

Innovation in the grocery aisle: 3 trends redefining the grocery experience

Grocers are fighting to keep up with new customer expectations by providing in-store pickup options and more e-commerce-style strategies. The question is, are they able to compete with the Amazon experience? Or could they potentially provide something even better?

Catching the Eye of the Active, Outdoor Customer

Mindstream Interactive strategists and account managers attended the Summer season Outdoor Retailer Show in Salt Lake City, Utah. Along with conducting on-site consumer research, our team sought out a holistic view on marketing within the outdoor industry.

3 Key Considerations for Building Better Customer Experiences

As customer experience experts and advocates, we returned to Interact17, at The Ohio State University, where this year’s conference was focused on the customer experience.

CX Week 2017: Building Holistic Customer Experiences

While CEOs believe their brands are delivering a superior customer experience (80%), only 8% of their customers agree. 

Navigating the Future of Data & Content with TrackMaven

60% of marketers think they’re “somewhat effective” at proving the value of marketing internally, but only 20% of CEOs trust their chief marketer. 

Mindstream Interactive Partners with Visit California

Mindstream Interactive has been hand-selected from a nationwide agency search for digital expertise. 

Why Facebook's New Politics Feature Answers a Key User Need

Pew Internet estimated last fall that 35-44% of Americans get news from the social network on a daily basis. This natural alignment of Facebook with political action is compelling, but that’s not the reason I’m so excited about it.

Personal is Professional

Translating personal learnings into professional learnings to stay ahead of the curve.

Instagram vs. Snapchat: Taking the ‘Pepsi Challenge’ of Live Content Publishing

Who will win the ephemeral content battle?

Facebook Tools: Social Marketing & Planning with Efficiency

Facebook is making it easier than ever for brands and marketers to streamline their processes. Check out what they're up to with the addition of the Creative Hub. 

Virtual Reality: Practical Application and What's Next (Part 2 of 2)

We have the technology. We have the market demand. Now, the real question has become, how do we create compelling content?

Virtual Reality: The History (Part 1 of 2)

You can't know where you're going if you don't know where you've been. This two-part series outlines the history of virtual reality and how it has found it's rightful place in marketing today.

7 Steps for Marketers to Prepare for 2017's Chatbot Trend

The next monetary shift indicates a new opportunity for the social media marketer to shine: the investment in chatbots.

The Future of Monetization Online

The internet has always somewhat been a silent opposition to the 9-5 job. And if you have the guts to look hard enough, you can find job offers rolling in from every direction.

2017 Digital Trends

This year, we gathered 50 Mindstream trend spotters to help us identify the key shifts that we saw in 2016, in order to understand what these shifts mean for the coming years of digital marketing as it continues to evolve.

The 2016 Social Media Trends That Will Transform Your 2017 Marketing Strategy: Part 2 of 2

If the fast pace of social transformation tells us anything, it's this: your brand can capitalize on these social trends, no matter where you're starting from.

The 2016 Social Media Trends That Will Transform Your 2017 Marketing Strategy: Part 1 of 2

After sorting through all that changed and all that happened in 2016, our team identified four trends that we’ll be leveraging as we embark on this new year.

Black Friday and Cyber Monday: Looking beyond the sale

What are brands doing to fight for both in-store and digital foot traffic? 

What big brands are focused on in UX in 2017

Distinct UX trends that have caught our attention as we look into 2017 and beyond. 

Adopt a Customer Experience Mindset for a Better User Experience

Qualtrics’s 2016 installment of Customer Experience Week recently wrapped up and Mindstream Interactive is busy compiling and sharing lessons learned from one of the customer service industry’s most compelling events.

Facebook updates connect brands & users more closely

Facebook unveiled a slew of updates at yesterday’s F8 developer conference, which digital folks will be dissecting for weeks to come.


Everyone does SXSW a little differently. The 20+ sessions per hour format makes it so a conference-goer has to really weigh his or her options while trying to take content and speaker credentials into account. It’s no easy task!

Doritos Wins This Year’s Digital “Big Game”

There are many ways you can spend 30 seconds of your life. Take a selfie and upload it to social media or maybe more constructively, pay a bill online, for example.

Five Important Considerations When Taking Your Email Kinetic.

Kinetic email has opened the door to a new level of interaction in your Inbox. Our team explored the next generation of responsive email and unearthed five takeaways to help those considering going kinetic.

Email Trends Show Its Ability To Adapt And Evolve

Email tends to be (incorrectly) perceived as old news in a digital landscape that is changing daily. But, deeper digging unearths forward-thinking techniques that are keeping the channel as important, and impactful, as ever.

The Author Experience: Part 2

Having a plan for creating an optimal author experience, and then supporting the author post-launch, is the key to putting a plan into action.

The Author Experience: Part 1

With content strategy taking center stage, there is one critical component that is often overlooked – the author experience.

Prime Day: Did Customers Think It Reached Its Prime?

The public has officially survived its first Amazon Prime Day. And, while the results are still being tallied — particularly those tied to sales — the early read is that the event as a whole was met with a resounding "meh."

Apple Watch Spurs Question: Is It Time For A Smartwatch App?

We have created a 6-question framework to help facilitate that discussion and better equip you with the answers you need to arrive at your own decision.

AdBowl 2015: La Chupacabra, Rogue CEOs & Poorly Dancing Sharks

Rampant debate on the Seahawks goal-line call aside, the dust is beginning to settle on AdBowl 2015.

Ad Bowl: Newcastle Continues Anti-Super Bowl Campaign Strategy.

Last year's If We Made It campaign was applauded by fellow marketers and the public that experienced it. And the Anna Kendrick spot landed on many people's top 10 commercial list.

AdBowl 2015: Super Bowl Week Is Holiday Season for Digital Advertisers

There's not another event where all of the nation is a captive audience not for what to buy, but who they connect with the most. For a measely $4.5 million, your brand could have 30-seconds of mass exposure — and scrutiny. Even brand loyalists are quick to throw their favorites under the bus for a commercial that misses the mark.

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