The UPS Store
We increased franchise lead quality and volume for the #1 postal and business service through a media campaign that unlocked new lead sources.
The brand asked us to improve their lead generation strategy for franchise development, maintaining an already high lead volume while improving lead quality.
We focused on unlocking previously untapped media sources through a multifaceted campaign that led to higher conversion and campaign optimization.
We built the program around a focused pay-per-click (PPC) lead generation, which ultimately lowered the brand’s cost per lead significantly.
Then, after thorough research and testing, we allocated the rest of our budget to target quality prospects by tapping into a new medium—Sirius/XM radio. This gave us layered coverage with a unified message and clear call to action.
- Media Outreach
- Search Marketing
- Lead Generation