We helped the most respected leader in franchise consulting gain exposure through a test and learn media approach that connected them with entrepreneurs in search of just the right fit.
Despite being an industry leader, FranNet struggled to have key brand benefits recognized. We were asked to increase brand awareness and web traffic to encourage entrepreneurs to schedule an appointment with a FranNet consultant as opposed to going straight to a franchisor.
We focused on unlocking previously untapped media sources through a multifaceted campaign that led to higher conversion and campaign optimization.
We built the program around a focused pay-per-click (PPC), which ultimately lowered the brand’s cost per lead significantly.
Then, we used the rest of our budget to target quality prospects by tapping into a new medium—Sirius/XM radio. This gave us layered coverage with a unified message and clear call to action.
- Media Outreach
- Message Testing
- Lead Generation