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Navigating the Future of Data & Content with TrackMaven

60% of marketers think they’re “somewhat effective” at proving the value of marketing internally, but only 20% of CEOs trust their chief marketer. 

Why Facebook's New Politics Feature Answers a Key User Need

Pew Internet estimated last fall that 35-44% of Americans get news from the social network on a daily basis. This natural alignment of Facebook with political action is compelling, but that’s not the reason I’m so excited about it.

Instagram vs. Snapchat: Taking the ‘Pepsi Challenge’ of Live Content Publishing

Who will win the ephemeral content battle?

Facebook Tools: Social Marketing & Planning with Efficiency

Facebook is making it easier than ever for brands and marketers to streamline their processes. Check out what they're up to with the addition of the Creative Hub. 

7 Steps for Marketers to Prepare for 2017's Chatbot Trend

The next monetary shift indicates a new opportunity for the social media marketer to shine: the investment in chatbots.

Facebook updates connect brands & users more closely

Facebook unveiled a slew of updates at yesterday’s F8 developer conference, which digital folks will be dissecting for weeks to come.